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Wednesday, 29 April 2015

Web Scraping – Effective Way of Improving Market Presence

Web scraping is a technique that is fast making its presence felt in the world of internet by its sheer weight of being effective. It is a technique that uses software to crawl through the internet and gather up all the relevant and important information that one would need for their products.

The information gathered by the web scraping can be used for various things such as data integration, web mashup, online comparison of price and much more. Web scraping uses sophisticated software that crawls through the internet and gathers up all related information for the entity that you are looking for. The information that is gathered up is an automated, systematic, and very structured way. This allows for easy understanding of the gathered information. Though this is one of the best ways for data extraction there are quite a few things that one must be aware of before getting into web scraping.

Being aware of the following things keep you at a better position not only leverage the best deal, but also to negotiate properly.

•    For data mining the first thing that one should be very sure of is the kind of data they want. One has to define properly what kind of data they want and also what would be the purpose of the same. For an instance if you wish to get a closer look at your competitors, it would be a wise to let the data scraping service providers know who your competitors are. This would allow them to gather better information. Similarly if you are looking for getting new customers getting contact data from existing players in the respective industry would be helpful.

•    One should also be aware of the structure in which they want the data. A simple data structure has the entity name in the row and the property of the entity is kept in the cells of the rows. However, one can also opt for data structure in chart. Apart from the above, there is just one more thing that one needs to keep in mind while using the data mining services; it is the number of data extraction. At times a onetime data extraction would be sufficient whereas at other times periodic extractions or general reports are required.

If you are aware of all the above points, then you are very much inline of going ahead and taking the help of scrape website data. Knowing the above points would allow you to know what exactly to ask from your vendor and likewise quote. One can make the most of the data extraction services with the help of either the web scraping or web crawling services.

Source: https://3idatascraping.wordpress.com/2014/01/07/web-scraping-effective-way-of-improving-market-presence/

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