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Tuesday, 17 March 2015

About Web Scraping and Web Data Mining

Web scraping as suggested by the name simply refers to method of obtaining data or information from an array of websites. This has greatly revolutionized how companies obtain data and put this obtained data into significant use.This has greatly helped many firms and individuals in different spheres transact in the most effective ways. With the internet offering a very large base for obtaining information, various companies have resorted to use web scraping as method of getting information. Relevance of needed data is of great importance since it is the determining factor of what and how data has to be scraped. A good number of data mining companies have come up to help individuals and organizations get the information as per their requirements. These companies also provide software which when installed in a computer may be of great importance to the business.

Depending on the organizations background it may opt to choose between mining the data for themselves or actually employing the services of a data mining company. These organizations have data mining experts who actually are better suited to handle data professionally. As it sounds it is not every ones job since it is computer languages that are used therefore it is only those with relevant knowledge that are well suited to handle this jobs.

Although short cuts are considered dangerous, in this case hiring the services of this experts may bring with it better results with minimized costs than doing the job internally What brings about the idea of a company going for a particular data mining company? For obvious reasons it may because of some eye catching advertisement somewhere. Mostly businesses do extensive research when it comes to making this choice and depending on the gravity sensitivity and format of sort data. These companies provide the needed data in the most comprehensive and in the needed format hence wastage of time as a resource is unheard in these businesses.

web scraping and data mining Research done by these companies ought to be converted to meaningful results. This is done by carrying out meaning full analysis and deducing relevant conclusions from this data. This operation greatly improves the efficiency of these organizations. Analysis done on this is carried by asking relevant questions regarding some aspects regarding the operations of the business. Questions that are frequently asked may take a certain form like, how viable could this be in the short run? In the quest of these answers it is then that meaningful analysis is done.

Data mining companies have given the business word a major boost in the accusation of data from the internet which may now be considered as the largest information resource. It also through this data mining that results from surveys across various parts of the world is acquired. This eliminates the need for this company carrying out these researches for themselves .Of particular importance is the aspect of language barriers making an individual company seeks the services of a reputable data mining firm. Therefore from all the above considerations it can be deduced that, if only a business is to achieve its objectives only proper web scraping techniques from reputable firms should be employed.

Web data mining refers to ways and methods which are used in seeking information from a wide array of websites. Companies and individuals employ this in their daily operations since in the current word lack of information can be a major setback. This is simply because it is through data mining that enterprises will be able to market their businesses, get information regarding upcoming promotions and sometimes make relevant discoveries. This explains why companies are investing lots of resources all aimed in the search of relevant information. After this organizations have gathered this information implementation of obtained information is vital. Therefore data mining should be coupled with relevant implementation to count it as a success. Analysis of information is quite important .Since bulky information obtained may not be necessarily required in that form. This is done using software that is capable of giving a good analysis of the data.

Analysis is done in different ways depending on requirements like one may require a summary or categorized data. Previously when data mining was not greatly used software developments were minimal .Recently there are great improvements in this field since many organizations are embracing it particularly those in third world countries. This has greatly improved turnovers of a good number of companies. Previously many firms used to collect data manually. This of course proved to be a very slow method and a tiring one. Many firms had to increase their staff to cope with this bulk in workload. Considering this age where capitalism is thriving they risked being faced out since it is the case where only the strongest survive and the weaker ones pave way. Time was a factor in realizing an increase in number of organization using this technologically advanced approach. Usage of this collected information is actually used to foster better growth of the company.

Based on previous findings from various analysis techniques are employed by the firms employees irrespective of their ranks. For examples managers may employ web data mining to make good and realistic decisions that are consistent or better than those which other companies are using. Information may also aid in improvement of business infrastructure since in the modern word infrastructure development is on the rise. Better infrastructure acquired on time will actually give the business a big thrust ahead of their competitors. With the relevant data mining software’s companies are able to do meaningful research and developments. For instance companies are able to address issues regarding their customers preferences, their individual wants .

A company may easily know who their customers are, what they are their likes and also their economic abilities. This can be used when the company decides to give offers, discounts and many other customer enticing actions. For example a soft drink company will have to place its promotions during winter since it is then that their customers are unlikely to buy their services. With this great increase in number of resources on the websites no individual can afford to ignore data mining.

Source: http://www.loginworks.com/blogs/web-scraping-blogs/247-web-scraping-and-web-data-mining/

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